Music Lab Collective

Music Lab Collective is an artist initiative by Decca Records that releases piano and other instrumental arrangements covers of popular music.

They asked me to create a new visual identity for them, which includes their branding as well as a system of album covers that can be continuously generated for each release, and adapted to different collections and conceptual series.

The identity that I designed is based on the concept of taking the core, represented by the smaller circle, of the popular songs, represented by the wavy shape, and extruding it to release a new stripped-down version of it.